Your first step toreal, lasting results.
The 28 Day Kickstart is a fully coached semi-private personal training programme built for people over 40. Through structured small group personal training, nutrition foundations and genuine accountability, we help you build momentum, confidence and clarity — not casual gym access, but a purposeful starting point.
Build strength, reduce aches and pains, and feel confident in your body — Loughborough's number one coach-led gym for over 40's.
Does this sound like you?
If you're over 40 and recognise yourself here, you're in the right place. The Kickstart is built for people who want direction and support through semi-private personal training — not another guesswork routine.
- You've worked hard in the gym before but never seen real, lasting results.
- You've felt intimidated or out of place in gyms you've trained in before.
- You're confused about how to get meaningful results with exercise and nutrition.
- You've tried different diets, only to end up back where you started because it wasn't sustainable.
- You've struggled to get results consistently.
- You're unsure which exercises are right for you, how to train safely, or where to start.
- You'd like to lose weight, improve your health and fitness, and feel more energised and confident.
- You're over 40 and want training that's built around your stage of life — not a one-size-fits-all class.
- You live in — or can travel to — Loughborough.
- You want a non-judging, supportive environment surrounded by people just like you.
- You're willing to train 2–3 times per week.
Everything you get in your 28 days
A complete, coached experience for the over 40's — semi-private personal training, nutrition, accountability and a community that has your back. Everything is structured, everything has purpose.
12 Semi-Private PT Sessions
Twelve coached semi-private personal training sessions over the 28 days. We build a programme around your goals and coach you through every step to create real, long-lasting change.
8 Sweat Circuit Sessions
Eight fitness-based circuit sessions that burn calories and lift your conditioning in just 30–45 minutes. A great complement to your strength work.
Nutrition Essentials Guide
Practical, no-fad nutrition guidance with calorie formulas for fat loss and muscle building. A plan that fits your life — no giving up your social life or living in the kitchen.
Members Recipe Library
Access to our members area and Team BTC online community — 1,200+ recipes, meal ideas and home workouts so your progress never stalls.
Goal Tracking & Monitoring
We set goals together, build your plan around them, and track progress both on the gym floor and through body composition in your own Personal Development Programme.
Coaching Team On Hand
Questions come up — and you'll always have a coach (and fellow members) ready to set you straight. No guesswork, just simple, steady progress.
Private Studio Gym
No waiting for equipment, no egos, no intimidation. Your own training pod, plenty of space, and a welcoming community that supports you.
1-2-1 Onboarding Session
Your own private onboarding before you start: an InBody health scan and grip test to capture your health markers, a movement screen so we can match exercises to your ability and work around any injuries, goal setting, and a walk-through of the studio so you know exactly what to expect on day one.
A clear path from day one
No guesswork. Just a structured, coached journey designed for the over 40's to set you up for success — not overwhelm you.
Week 1Onboarding & Foundations
We assess where you're starting, set clear, honest goals, and build a training and nutrition plan that fits your life. Your intro session gets you moving with confidence.
Weeks 2–3Consistency & Momentum
Structured semi-private personal training, accountability and habit-building take hold. You'll train 2–3 times a week, learn to fuel your body well, and feel real progress.
Week 4Review & Next Steps
We review your progress together — on the floor and in your body composition — and guide you honestly towards the right ongoing option. No pressure, just clarity.
Coaching that meets you where you are
We specialise in semi-private personal training for the over 40's because it gets better results than large bootcamp-style classes. Every small group personal training session is coached, structured and purposeful — in our private Loughborough studio near the train station, conveniently placed for the surrounding villages and built around your stage of life.
A no-nonsense approach
We focus on what actually improves health, body composition, fitness and performance — coaching, educating and giving you the tools to maintain your results for life.
Education, not just sweat
We want you to understand what you're doing and why. We're not simply here to train you hard — we advise, guide and educate you along the way.
Nutrition that lasts
No fad diets or punishingly low calories. We use practical Precision Nutrition principles — often our clients eat more, not less, and enjoy every meal.
Mindset & confidence
We help with productivity, turning negative thoughts positive and building confidence. Mindset has a big influence on how far you can take your body.
A timetable that fits real life
Semi-private personal training sessions run weekdays 6am–12pm and 4pm–8.30pm, plus Saturday mornings. We'll guide you to the sessions that suit your goals as an over 40, and you book flexibly through our app.
Semi-Private PT
Strength & muscle tone — attend up to 3× per week.
Sweat Circuits
High-energy conditioning — attend up to 2× per week.
Weekly Timetable
Progress looks different for everyone
Feeling stronger, fewer aches and pains, clothes fitting better, sleeping better, more energy and confidence — progress comes in many forms. We don't chase quick fixes or before-and-after photos. We help our over 40's members build strength, habits and confidence that genuinely last. Your progress will be your own.
156+
5-star reviews
Over 40's
specialist coaching
14+ yrs
coaching in Loughborough
8+ yrs
small group PT gym
Trusted by Loughborough's over 40's
I have just completed my 28 day trial at BTC and thoroughly enjoyed it and decided to continue with the PT training. Nick & the Team definitely keep you motivated & are encouraging you the whole session. Each session is organised & different plus everyone is extremely friendly. I feel so much more focused plus they help you think about your health & diet!
Sara Bullock
Completed the 28-day trial
Having never trained in a gym before I was very nervous, but I couldn't have been more wrong. I was made to feel so welcome — no mirrors or big egos, just a really supportive group! The coaches spend time making sure everyone gets the most out of the session. I did a trial and have just signed up as a fully fledged member.
Julie North
First gym experience, age 55
Ash is an amazing coach. His knowledge of movement and the body is exceptional. When I was struggling with weight loss, he encouraged me to start tracking my food and gave me the accountability I needed. The whole-person approach is incredibly important to me. Ash is an absolute asset to BTC.
Rebecca McBride
Strength & confidence rebuilt
I would highly recommend this gym to anyone. It's more than a gym — BTC's expertise isn't just PT but nutrition & whole-body wellness, in a friendly, supportive & inclusive environment. I'm a 65yr old female and I can honestly say it's one of the best, life-changing decisions I've ever made.
Karen Edwards
Life-changing decision
Joined the team 4 weeks ago and I have noticed an increase in my fitness, motivation and focus. The small groups led by Nick, Ash and James is perfect for what I need. Small steps leading to giant changes, well that is the goal.
Michael Skill
6-week challenge member
Honestly the best gym ever! The 45 min sessions are perfect — quick in and out but still such a good workout. I was worried about not knowing how to use the equipment, but they demo everything every session and now I'm even pushing myself with weights — never thought I'd be saying that!
Rita Pattni
Now lifting weights
Frequently asked questions
Ready to make a change?
Get started with semi-private personal training for the over 40's for just £199. After you register, a member of our team will be in touch within 24 hours to talk through the programme and book your intro session.
Step 1 · Register above or request a callback.
Step 2 · We call you within 24 hours to discuss the programme.
Step 3 · Join our community and attend your intro session.
Step 4 · Feel the benefits and change your approach for good.